Sam King is the mastermind behing KingLine Lues, turning a fascination into a flourishing business. Sam isn't merely creating a product; he's weaving a story, bringing to life the art and intricacy of lure-marking.

Every piece Sam creates is a testament to his dedication and craftmanship. Using various types of wood, and tools each lure is shaped and then hand-carved. This intricate process imbues a unique artistic quality to each lure, capturing the essence of the maker's passion.